- What’s the concept of Intersect by Lexus Dubai
- The design of Intersect by Lexus Dubai
- So is it just a cafe then
- Why do they have a Lexus car on the lower ground floor in full view
- Are they using a cafe as a front to sell you a Lexus
- Whats the food like at the cafe
- It’s Downstairs at Intersect by Lexus Dubai that’s really fun
- Competition to Win a Complementary Friday Brunch for 2
What’s the concept of Intersect by Lexus Dubai
I really wasn’t sure what the concept of Intersect by Lexus Dubai was, but the first time I stopped to stare, I was invited in to know more. No thanks, not today I said and walked on, not keen on being told about all the virtues of a Lexus, or so I thought. Happened to be invited for lunch a couple of days later, so found out what the point of it all was!
The design of Intersect by Lexus Dubai
Designed by top Japanese interior designer Masamichi Katayama, the space, both up and down is modern, arty, light and very contemporary but thankfully you don’t feel like you’re in a car in the cafe! Everything in the cafe that you experience (apart from the food I guess) is somehow connected to the Lexus car brand. For example the leather on the dining chairs is the same as the leather on a Lexus car seat, the table top is made of the same wood as the dashboard of the car and so on. They are using the same high quality materials in the cafe as they do in the car.
So is it just a cafe then
No it’s a restaurant and lounge that can also be a space for you to just stop by! In terms of functions the space is obviously a restaurant upstairs, they are serving breakfast, lunch and dinner opening at 8am. But as well as diners there were people beavering away on their laptops with a coffee, as it’s supposed to be a work space as well. I am not sure how long you can linger here with one coffee though! There are PLENTY of books that fill the cylindrical shelves and there are plans to start a book club too.
Why do they have a Lexus car on the lower ground floor in full view
To remind you I think that it’s all about the Lexus at the end of the day, but it’s also cool to have a car in the basement! So it’s all about experiencing the Lexus via high quality, modern design, be it in the furniture or in the retail items for sale on their Crafted by Lexus shelves. No steering wheel covers or driving gloves, it’s more about beautiful leather briefcases and hand thrown mugs.
Are they using a cafe as a front to sell you a Lexus
I don’t think so, at least no one offered me a test drive of the car, cost AED 367, 000 and available in 3 colours. But I am definitely much more aware of the brand now and can see why it’s associated with luxury and very high quality materials.
Whats the food like at the cafe
All our party agreed that the lamb with the sweet potato and yoghurt was good, slice it up thinly and share. Other people I know also liked the kale and avocado salad but we have had plenty of this at home recently so didn’t order. I think I was expecting a bit more Japanese fusion type food here, maybe with some of the things they currently have on the Intersect by Lexus in Tokyo. Would love to have tried their special raw sugar smoothies with yuzu apple or dragonfruit!
It’s Downstairs at Intersect by Lexus Dubai that’s really fun
We were taken on a little (10 minutes) tour of the downstairs by Halil Asar, the head of operations. We learnt all about the prototype car, and the corridor of toy cars were very artistically displayed on the way to the washrooms where the Japanese design features are very plainly evident! There are 2 obvious EMPTY spaces on the car corridor walls, one space is reserved by Mr Omar Al Futtaim’s choice of car and the other for the head of Lexus Mr Fukuichi
Put this one on your list to take visitors to for a coffee, a snack and the tour, the other one is in Japan, and a new one is opening later this year in New York. Oh and I shall add this to my category of 3 things to do in DIFC!
Intersect by Lexus, if you’re listening, I’d LOVE join the bookclub, sure to be a luxuriously intellectual experience, please invite me!
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